Posted 20 hours ago

Bluetooth Speaker for Crocs - shoe charm, speaker, play music through phone to speaker on feet (Pink)

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Crocs recently pledged to become a net-zero company by 2030, along with the target of a 50% reduction in its carbon footprint per pair of Crocs shoes. A good example of a brand who has adapted its marketing strategy, transitioning to digital, but without forgetting its core values and its positioning. One of the main reasons for this is Crocs’ strategic (and surprising) series of collaborations, which range from the rapper Post Malone to luxury brand, Balenciaga. LRUK (Retail) Limited t/a La Redoute, is authorised and regulated by the Financial Conduct Authority.

However, alongside a spike in consumer demand due to contextual factors (like the need for comfort), Crocs also ramped up digital investment during this time to further build on consumer interest.By setting these intentions, Crocs has cemented itself as a purpose-driven brand that – thanks also to its values relating to self-expression – appeals to younger consumers. Crocs, with its eye-catching and pop-culture inspired designs, has gained fresh, cult-like status among young consumers in particular. This saw Crocs give away 860,000 pairs of shoes in 45 days, contributing to growing awareness of the brand (and relevancy of its product) during the pandemic. Convenient And Portable: The Forte Speaker is attached directly to your Crocs, making it a convenient way to take your music wherever you go! So, with sustainability paramount for younger consumers (a core target demographic for the brand), Crocs is stepping up its own commitment to the environment.

From the bottom of our hearts, thank you for all you do to keep our communities comfortable in their own shoes. In just a week, Crocs generated 100,000 followers, with 45,000 videos created within 36 hours of the challenge’s launch. And instead of re-working its design to fit trends or find a new audience, Crocs’ recent success stems from its decision to accept its divisive nature, and instead focus on existing love for the brand. Consequently, Crocs has raised its full-year guidance, with revenue now expected to increase between 60% and 65% in comparison to 2020. In 2020 and again in March of 2021, Crocs also released limited edition styles in partnership with Justin Bieber and his own fashion label, Drew House.High Quality Sound: Despite its small size, the Forte Speaker delivers high quality sound that will impress you and those around you. The video, which shows him lounging in the middle of a street while blasting to music, has already garnered 102,273 likes and over 2 million views.

Commenting on the collaboration, Bieber said that Crocs are “comfortable, they’re fashionable, and most importantly it’s fun to bring your own style to how you wear them. It was through this that Crocs discovered it was going viral on TikTok (even before the brand joined itself), with popular challenges including the ‘Shaving Cream Challenge’ and the ‘Crocs Shoe-Throwing Challenge’ gaining traction on the platform. Say Goodbye To Wires: The Forte Speaker is Bluetooth enabled, making it easy to connect to your phone or other device! TikTok promises a huge opportunity for brands to boost their reach and engagement, particularly with a younger audience – if they can successfully play to its strengths.Summer in the park is about to level-up for Croc-wearers, as you can now get speakers that attach to your feet. Thanks to a new viral Jibbitz, now you can take your curated playlist on a walk with your favorite pair of Crocs. This site is protected by reCAPTCHA Enterprise and the Google Privacy Policy and Terms of Service apply. To celebrate Pride in 2020, for example, the brand teamed up with model and actor Ruby Rose to release a pair of rainbow-coloured Crocs (also making a donation to LGBTQ+ charity GLAAD in honour of the campaign).

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